KINDCODE - ALL YOU NEED TO KNOW

Confused about what's kind on, in and around your body? We're here to decode some key terms and what it means when a brand declares them! If a brand doesn't have at least one of these codes, they won't be listed on kindlife!

Plant-based

Organic

Plant-based brands are obtained strictly from plants and plant parts only. The ingredients used are not artificially generated. Plant based products can be sub-categorised under natural products but are different from them in the manner that no animal sources are used here which is possible in natural products. They may or may not be obtained from organic farming, hence plant-based always doesn’t necessarily mean that they are organic as well.

Organic brands provide products that are derived from plants that were grown in organic soil. Organic soil can be defined as the soil free of pesticides, fertilizers, genetically modified seeds and any such artificial sources for a time period of 3 years.
Toxin-free

Eco-conscious

Toxin free products indicate that the ingredients used in it do not exist in amounts that are known or proven to be harmful and affect the consumer negatively. It does not mean that there are no chemicals in it, it simply means there are no harmful amounts of any chemical in it.

Eco-conscious products are safe for the environment and do no harm to it when they are produced, used or disposed of. They produce no pollution and can be reused or recycled.
Cruelty-free

“Cruelty-Free” is a PETA provided certification to brands which do not conduct product tests on animals prior to sales. Considering the vulnerability of animals and their lack of ability to give consent doesn’t make it ethical to test products meant for human use on them. Hence products that are natural or plant based could be cruelty free only if they have not been tested on animals.