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Backed by science,
tested & approved by humans



Take the quiz to find the ideal routine for your skin, hair and nutrition goals, watch and read content that's relevant for you and follow experts that matter. It takes less than 2 minutes, we timed it!



Our proprietary AI tool has analysed more than 100,000 ingredients across 30,000+ products to ensure ingredients that are safe, kind and certified are recommended.



Your complete lifestyle is in a simple routine, saving you time and effort.


Evidence based

Along with data science, the recommendations are backed by inputs from 40+ experts and test results from 5,000 consumers to understand what really works for you.

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