With the hope to make an actual change in society, one curl at a time, the brand Curl Cure began with the idea to break the stigma and love and nourish curly hair to unlock its true potential! Over 60% of people over the globe have textured hair, but are always taught to tame it, the brand brings in haircare fueled by natural ingredients striving to change the way people look at curly hair. All their products are cruelty-free & toxin-free.