NOIANT describes itself as “Natural Skincare Alchemist”. The brand uses natural products available in our planet to make elixirs of life (magic potions!) that helps nourish our skin, mind and soul to live a more healthy, mindful and nature given loving life. All of their products are produced using ground-breaking characteristic fixings that infiltrate profoundly into the skin to feed and revive it's natural glow. All their products are Cruelty Free & Paraben Free.