kindlife Evolves: A Revolutionary New Identity for a New Age

kindlife, the go-to beauty and wellness e-commerce platform for young India, is ushering in a new era of innovation with the launch of their revamped logo – kiki 2.0, an advanced AI-driven transformation.

As global beauty trends gain momentum in India, kindlife is at the forefront of this shift, making coveted internationally trending brands more accessible than ever. With Generation Z and Generation Alpha eager to explore the latest innovations, kindlife is bridging the gap between global beauty standards and local availability. Now, with kiki 2.0, the platform is redefining self-care—offering a seamless, AI-powered experience that personalizes beauty like never before.

The inspiration behind kindlife’s new look is that of a global citizen deeply connected to self-care and nature. She knows that beauty isn’t just about looking good; it’s about feeling good inside out. The new logo reflects this essence— vibrant, whimsical and full of life.

Radhika Ghai, Founder & CEO of kindlife says, “Our new logo embodies cuteness, self-expression, and the spirit of a new generation that values authenticity and purpose. Beyond being cute, it has to have the right tonality and meaning attached. AI is transforming the beauty and wellness industry, especially for Gen Z and Gen Alpha. As they move away from the ‘Google’ to ‘AI-driven ChatGPT’ world, their approach to self-care discovery is also undergoing a significant shift. We stand at the forefront of this digital revolution—where technology meets cutting-edge beauty to empower and inspire a new generation. We’re leveraging AI to enhance user experiences, foster deeper connections, and create a more intuitive and personalized journey.”

Making beauty accessible in India, leading with Korea and Japan, two global powerhouses renowned for their advanced formulations and skin-first philosophy; kindlife is curating the best of trending brands that truly resonate with this new generation of beauty enthusiasts. The growing influence of Hallyu (the Korean Wave) and J-Wave (the Japanese Wave) has led Indian consumers to increasingly embrace K-beauty’s intricate multi-step routines and J-beauty’s minimalist, results-driven approach.
“kiki isn’t just a logo—she’s a personality. She’s playful yet wise, fun yet insightful. She helps consumers navigate the app with ease, offering personalized recommendations, tips, and guidance tailored to their unique beauty and wellness needs. She’s your go-to companion, always evolving alongside you”, adds Radhika.

In less than three years since its launch, kindlife has rapidly grown to become young India’s favorite destination. With over 800 brands and a 2.5 million community, 60% of their orders come from international brands. Through their kindbox service, they are exclusively launching 35 brands in the next two quarters enabling brands to tap into the immense potential of 700 million+ consumers.