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Rise of K-beauty in India: 2025 Report
Trends & consumer insights by Datum.
From K-pop to K-dramas, culture is fueling the rise of K-beauty in India. With data from 30 cities, this report reveals what’s driving the next beauty wave.
KEY DATA
$45B
Beauty and personal care market size in India by 2030
$1.5B
K-beauty market size in India by 2030
25.9%
CAGR (2024-30) for K-beauty segment
2X
Increase in K-beauty buyers in India by 2030
KEY INSIGHTS
Gen Z & Alpha Redefine Beauty Discovery
Discovery is led by peer recs, influencers, K-culture & AI search — not traditional ads.
Cultural Influence Converts to Sales
K-pop, K-dramas & K-fashion drive beauty adoption beyond metros into Tier-2 India.
Omnichannel is Vital, But Digital Wins First
Trial and discovery start online — from Q-commerce to D2C and repeat buying.
Influencers & Reviews Seal the Deal
51% trust K-idol endorsements; 86% say reviews drive final purchase.
