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Kleen score

Decode what
KLEEN really is

  • 31,623 Products
  • 800 Brands
  • 1,22,245 Ingredients

We’ve checked so
you don’t have to.

Each product gets a score based on how kind is to you and the planet

  • Values

    kind brands

  • Safety

    No nasty ingredients

  • Claims


  • Eco-conscious

    Commitment to planet

kindcode approved

All brands listed on kindlife are kindcode approved. They are led by one or more values that are kind to you and the planet: plant-based, organic, toxin-free, eco-conscious, cruelty-free. The more values a brand embodies, the higher it is rated.

TL, DR : Brands are scored based on how kind they are to you and the planet
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We assess the safety of ingredients based on the internationally renowned non-profit organization Environmental Working Group's standards . The safer the ingredient is on EWG’s scale of 1-10, the higher it’s rated. None of the high hazardous ingredients are listed on kindlife.

TL, DR : Safer the ingredient on EWG’s hazardous scale, higher it’s rated
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We also take into consideration third party certifications that deem the product or brand safe and help verify a brand’s claim. We understand that certifications are a slow process with a financial committent that brands find challenging. Hence, while the emphasis to certifications is important, it’s not mandatory.

TL, DR : We verify brand’s claims with third party certifications
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We assess a brand’s committent to the planet by evaluating their packaging claims, use of non recyclable material, and any sustainable practices. We encourage our partner brands to be mindful on the impact on the planet.

TL, DR : We check for packaging and eco-conscious claims for planet positive practices
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