
As an India-focused brand, our belief is in equality and fraternity for all Indian skin problems and types, from complexion to types of skin to how we find a part and place for everyone looking to solve their skin problems. We believe in every idea presented in the ideation of our vision. Our aim is to resolve the problems of the Indian skin with radiance. From irritating hyperpigmentation to acne and sun damage, we believe that our cure rests in the faith that Indian dermatologists can provide a scientifically sound solution to fight our problems without products intended for caucasian skin. All their products are vegan, cruelty-free, and toxin-free.