"Cinch" means an extremely easy task. They manufacture unadulterated, preservative free products for 25 plus years. Its not your regular instant mix, Its Cinch Eats. #100%Clean. Their mission is to change that & create superior quality instant mixes that solve the real purpose - of making food easy. At Cinch Eats, they strongly believe in using the best ingredients & traditional processes to create authentic, delicious products that do not compromise on quality or health. Cinch Eats manufacture natural, preservative free, palm oil free & 100% authentic tasting instant mixes for your everyday cooking - helping you make cooking a real cinch.