• Birthday sale LIVE
  • 44% off on Kbeauty
  • FREE full-sized Kbeauty on orders ₹4,444+
  • Birthday sale LIVE
  • 44% off on Kbeauty
  • FREE full-sized Kbeauty on orders ₹4,444+
  • Birthday sale LIVE
  • 44% off on Kbeauty
  • FREE full-sized Kbeauty on orders ₹4,444+
  • Birthday sale LIVE
  • 44% off on Kbeauty
  • FREE full-sized Kbeauty on orders ₹4,444+

KINDLIFE-APPROVED: 2025 ROUTINE

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    Skinfood

    Cleanser
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    The Face Shop

    Cleansing oil
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    I'm From

    Toner
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    COSRX

    Essence
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    Axis y

    Serum
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    Iunik

    Moisturiser
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    Beauty of Joseon

    Sunscreen
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    Coxir

    Eye cream
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    Frudia

    Lip balm
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    Biodance

    Sheet mask

4 STEP KBEAUTY ROUTINES

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    44% off
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    44% off
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    44% off
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    44% off
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    44% off
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    44% off
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    44% off
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    44% off
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    44% off
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    44% off

find your glow goal

Dry patches stealing your vibe? Makeup clinging? Skin feeling blah and tired? Dewy Skin gives you that cushy, juicy, lit-from-within glow.. minus the heavy, sticky feel. Think: nourishment + bounce + your real skin, but alive.

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You love the glow..but not the grease. If your skin gets shiny by noon or makeup melts in 3 hours, Glass Skin is your finish. Think: shine-control + hydration + that smooth, reflective look without the oil spill. Your routine, but cleaner, tighter, more refined.

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KBEAUTY MAKEUP THAT IS LOVED BY ALL

#FOUNDITFIRST

Global ingredients of the future

THE ONES YOU ALMOST MISSED

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    Makeup

    Up to 44% off

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    Cleansers

    Up to 44% off

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    Toners

    Up to 44% Off

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    Serums

    Up to 44% off

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    Moisturisers

    Up to 44% off

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    Sunscreens

    Up to 44% off

Perfect winter routine for beginners

  • ginseng-front ginseng-back
    Double cleanser
    Makeup melter
  • redbean-front redbean-back
    Exfoliate
    Removes dead skin
  • apricot-front apricot-back
    Tone
    Hydration hero
  • calming-serum-front calming-serum-back
    Serum
    Dewy skin secret
  • calming-serum-front calming-serum-back
    Moisturize
    Plump protector
  • calming-serum-front calming-serum-back
    SPF
    Sun shield

Under-rated beauty hidden gems

TRENDING ON KINDLIFE

MAKEUP MUST HAVES

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Won-young’s signature glass-angel glow.

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VT Cosmetics: Collagen Reedle Shot 100 - 50ml
2,239 3,999 44%
tfit: Layering Fit Glow Cushion Ex C01 Porcelain  12gm
1,178 1,570 25%
Etude: Bling Bling Eye Stick #18 Moon Star   5gm
425 500 15%
Etude: Color Lasting Glow Stick 01 Rose Berry   8gm
805 1,150 30%

Hanni (NewJeans) – Fresh-face minimal makeup

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Jisoo (Blackpink) – Classic korean glow

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Tirtir: Mask Fit Red Cushion 33W Ginger 18g
1,148 2,050 44%
Etude: Drawing Eyebrow 03 Brown
247 260 5%
tfit: Cover Up Pro Concealer 01 Neutral   15gm
765 1,020 25%
Etude: Glow Fixing Tint 10 Cool Pink On Top   10gm
855 950 10%
Etude: Curl Fix Mascara 01 Black   15gm
941 990 5%

Discover by Skin Concern

  • Acne & Breakouts

  • Dryness

  • Pigmentation

  • Sensitive Skin

  • Aging

House faves: Tints & more

Korean Suncare

View more

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BEST OF CLEANSING OILS

Pocket-sized must-haves

Last Minute Glow Hacks

Don’t have time for nails?

Dashing Diva press-ons to the rescue

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Dashing Diva: MAGICPRESS Emotion (Coffin)
498 890 44%
Dashing Diva: MAGICPRESS GlareLong (Oval)
722 1,290 44%
Dashing Diva: MAGICPRESS White Floral (Almond)
498 890 44%
Dashing Diva: MAGICPRESS Drawing Heart (Coffin)
498 890 44%

BEST OF KBEAUTY COMBOS

BUILD YOUR SKINCARE ROUTINE

  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
  • Step-1 Cleanser
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  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
  • Step- 2 Toner
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Etude: SoonJung pH 5.5 Relief Toner
1,148 1,350 15%
Rovectin: Calming Lotus Toner 200ml
1,050 1,875 44%
Rovectin: Cica Care Balancing Toner 260ml
1,344 2,400 44%
neaf neaf: Nutritious Watery Essense (180ml)
1,058 1,890 44%
4.8
(8)
iUNIK: Tea Tree Relief Toner Miniature - 25ml
392 700 44%
5.0
(3)
Frudia: Green Grape Pore Control Toner
700 1,250 44%
Skinfood: Pantothenic water ParsleyClear pad - 250g
1,862 2,190 15%
Frudia: Citrus Brightening Toner
839 1,499 44%
Klairs: Supple Preparation Unscented Toner 180ml
801 1,430 44%
4.6
(8)
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 3 Serum
  • Step- 2 Toner
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VT Cosmetics: Collagen Reedle Shot 700
3,359 5,999 44%
Mary&May: Centella Asiatica Serum 30ml
1,092 1,950 44%
iUNIK: Rose Galactomyces Synergy Serum - 50ml
1,008 1,800 44%
Coxir: Black Snail Collagen Serum 50ml
941 1,680 44%
5.0
(1)
neaf neaf: Soothing Calm Ampoule 30ml
1,226 2,190 44%
5.0
(2)
I'm From: Rice Serum | 30ml
1,098 1,960 44%
Skinfood: Carrot Carotene Moist Effector - 52ml
1,947 2,290 15%
Skinfood: Royal Honey Propolis Enrich Essence - 50ml
1,506 2,690 44%
5.0
(3)
VT Cosmetics: Vita-Light Reedle Shot 300
2,799 4,999 44%
Biodance: Hydro Cera-nol Ampoule 50ml
1,960 3,500 44%
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
  • Step- 4 Moisturiser
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Biodance: Skin-Glow Essence Cream 50ml
1,960 3,500 44%
Rovectin: Calming Lotus Cream 60ml
1,008 1,800 44%
iUNIK: Beta Glucan Daily Moisture Cream - 60ml
812 1,450 44%
4.7
(3)
Klairs: Midnight Blue Calming Cream - 60ml
1,176 2,100 44%
4.8
(34)
Skinfood: Skinfood Acorn Pore Peptide Cream70Ml
2,125 2,500 15%
SKIN1004: Madagascar Centella Cream 75 ml
1,287 2,299 44%
4.5
(2)
Coxir: Ultra Hyaluronic Cream 50ml
924 1,650 44%

All the rage: Toners & Pads

Toner? I barely know her!

K-beauty's hidden gems

TRIED AND TESTED BY KINDCREW

  • Episode 15: To be honest

    Missha: All Around Safe Block Essence Sun SPF45 PA+++_2018 - 50ml
    Missha

    All Around Safe Block Essence Sun SPF45 PA+++_2018 - 50ml

  • To be honest with Kindcrew

    SKIN1004: SKIN1004 Centella Ampoule 55ml & I'm From Rice Toner 150ml
    SKIN1004

    SKIN1004 Centella Ampoule 55ml & I'm From Rice Toner 150ml

  • Episode 13 of TBH

    Round Lab: 1025 Dokdo Toner  100ml
    Round Lab

    1025 Dokdo Toner 100ml

  • BRO-TOX by kindlife

    COSRX: Snail Mucin 92% | Deep Repair Hydration | All-In-One Face Moisturiser | 100ml
    COSRX

    Snail Mucin 92% | Deep Repair Hydration | All-In-One Face Moisturiser | 100ml

  • To be honest with kindcrew

    Tirtir: Mask Fit Red Cushion 30N Rich Honey 18g
    Tirtir

    Mask Fit Red Cushion 30N Rich Honey 18g

  • Episode 13 of To be honest

    Beyond Beyond: The Ultimate Night Repair SuperCream 50gm
    Beyond Beyond

    The Ultimate Night Repair SuperCream 50gm

  • Episode 10 of #Tobehonest

    Mary&May: Tranexamic Acid + Glutathione | Dark Circle Brightening | Eye Cream | 30g
    Mary&May

    Tranexamic Acid + Glutathione | Dark Circle Brightening | Eye Cream | 30g

  • Episode 07 of #Tobehonest

    Biore: Mini UV Aqua Rich Watery Essence Sunscreen SPF 50+ PA++++15g
    Biore

    Mini UV Aqua Rich Watery Essence Sunscreen SPF 50+ PA++++15g

  • Episode 6 of #Tobehonest

    Beauty of Joseon: Red bean refreshing pore mask 140ml
    Beauty of Joseon

    Red bean refreshing pore mask 140ml

  • Episode 5 of #Tobehonest

    neaf neaf: Soothing Calm Toner Pad (60ea)
    neaf neaf

    Soothing Calm Toner Pad (60ea)

  • Episode 4 of #Tobehonest

    Frudia: Citrus Brightining Cream Mini
    Frudia

    Citrus Brightining Cream Mini

  • Episode 3 of #Tobehonest

    VT Cosmetics: Collagen Reedle Shot 300
    VT Cosmetics

    Collagen Reedle Shot 300

  • Episode 2 of #Tobehonest

    Skinfood: RICE MASK WASH OFF - 120gm
    Skinfood

    RICE MASK WASH OFF - 120gm

  • Episode 1 of #Tobehonest

    neaf neaf: Cool Moist Mask (pack of 5)
    neaf neaf

    Cool Moist Mask (pack of 5)

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