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  • Happy Chuseok!
  • 50% off on kbeauty till 7th Oct
  • Happy Chuseok!
  • 50% off on kbeauty till 7th Oct
  • Happy Chuseok!
  • 50% off on kbeauty till 7th Oct
  • Happy Chuseok!
  • 50% off on kbeauty till 7th Oct
  • Happy Chuseok!
  • 50% off on kbeauty till 7th Oct
  • Happy Chuseok!

Fav protein drip

Glow like the harvest moon

Bestsellers at 50% off.

House faves: Tints & more

Get a free toner on all orders. View more

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Dear Darling Water Gel Tints

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Dear Darling Fixing Tint

Dear Darling Lip Markers

Skincare faves from Etude

Get a free toner with orders. View more

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Etude: SoonJung Mildly-acid pH Cleansing Water   320ml
840 1,050 20%
Etude: SoonJung 2x Barrier Intensive Cream
1,320 1,650 20%
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These gifts>> sasta soanpapdi

Makeup steals for festive lewks

Use GLOW10 for extra 10% off. View more

K-beauty Hot right now

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AXIS-Y: Dark Spot Correcting Glow Serum - 50ml
1,015 2,030 50%
Coxir: Black Snail Collagen Cream 50ml
725 1,450 50%
I'm From: Rice Toner | 150ml
980 1,960 50%
Round Lab: Pine Calming Cica Toner  250ml
1,100 2,199 50%
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Most loved

Use GLOW10 for extra 10%

Hottest K-beauty Drop

Newest drop

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#FOUNDITFIRST

Ingredients of the future

Minis for you to try

K-beauty bestseller routines

K-beauty we are obsessed with

Festive Glow Essentials
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    Magic of Mary & May
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    Reset with Rovectin
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    Dew more with coxir
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    Refresh with Round Lab
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    Shine with Ssunsu
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    Glow with Beyond Beyond
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    Protect with Brinton
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    Style with Protouch
Mary & May
Magic of Mary & May
Rovectin
Reset with Rovectin
Coxir
Dew more with coxir
Round Lab
Refresh with Round Lab
Ssunsu
Shine with Ssunsu
Beyond Beyond
Glow with Beyond Beyond
Brinton
Protect with Brinton
Protouch
Style with Protouch

curated global beauty combos

#TBH — Kind Crew Gets Brutally Honest

  • Episode 12 of to be honest #TBH

    Coxir: Black Snail Collagen Cream 50ml
    Coxir

    Black Snail Collagen Cream 50ml

  • Episode 11 of To be honest # TBH

    Skinfood: Black Sugar Perfect Bubble Foam - 200ml
    Skinfood

    Black Sugar Perfect Bubble Foam - 200ml

  • Episode 10 of #Tobehonest

    Mary&May: Tranexamic Acid+Glutathione Eye Cream 30g
    Mary&May

    Tranexamic Acid+Glutathione Eye Cream 30g

  • Episode 8 of #tbh

    Skinfood: Carrot Carotene Calming Water Pad - 250gm
    Skinfood

    Carrot Carotene Calming Water Pad - 250gm

  • Episode 07 of #Tobehonest

    Biore: Mini UV Aqua Rich Watery Essence Sunscreen SPF 50+ PA++++15g
    Biore

    Mini UV Aqua Rich Watery Essence Sunscreen SPF 50+ PA++++15g

  • Episode 6 of #Tobehonest

    Beauty of Joseon: Red bean refreshing pore mask 140ml
    Beauty of Joseon

    Red bean refreshing pore mask 140ml

  • Episode 5 of #Tobehonest

    neaf neaf: Soothing Calm Toner Pad (60ea)
    neaf neaf

    Soothing Calm Toner Pad (60ea)

  • Episode 4 of #Tobehonest

    Frudia: Citrus Brightining Cream Mini
    Frudia

    Citrus Brightining Cream Mini

  • Episode 3 of #Tobehonest

    VT Cosmetics: Collagen Reedle Shot 300
    VT Cosmetics

    Collagen Reedle Shot 300

  • Episode 2 of #Tobehonest

    Skinfood: RICE MASK WASH OFF - 120gm
    Skinfood

    RICE MASK WASH OFF - 120gm

  • Episode 1 of #Tobehonest

    neaf neaf: Cool Moist Mask (pack of 5)
    neaf neaf

    Cool Moist Mask (pack of 5)

Markdown on nuts and seeds

Gym picks of the szn

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Whey protein

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Plant protein

Pre-workout

Protein bars

Creatine

Turn Up the Glow

Use GLOW10 for extra 10% off

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    15% off
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    20% off
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    15% off
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    5% off

Brands we love this szn

Use GLOW10 for extra 10% off

Fresk K-pop drop

Face cards Never Decline with these

Face cards Never Decline
with these

Use GLOW10 for extra 10% off

Diam Beauty 10% off + freebie

Gush 30% off

Colorbar Up to 25% off

LA Girl Up to 13% off

LA Colors Up to 19% off

Milani Up to 20% off

SPF royalty : Top 10 edition

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Don't miss a live sesh

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Location PinDelhi
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Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
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Honest Reviews

We promise!

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    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

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    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

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    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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