All orders
Shop Authentic Korean Beauty Products with AI-Powered Recommendations
-
Sunscreens
Up to 50% off -
Cleansers
Up to 40% off -
Toners
Up to 70% Off -
Serums
Up to 45% off -
Moisturisers
Up to 60% off -
Makeup
Up to 55% off -
Tools
Up to 75% off
SUMMER HOT LIST
DISCOVER YOUR NEW FAVOURITES
-
Medicube collagen night wrapping mask
-
D’alba first spray serum
-
Scalp & hair care
-
Lymphatic Brush & Gua Sha
-
Hydra repair
-
Ampoule therapy
0
Added To Cart
5
THE DEFINITIVE SHOPPING GUIDE
-
K beauty -
Sunscreen -
Makeup -
Derma -
Hair -
Men's Skincare -
Teens Store
GLOWY SKIN GOALS
-
K-Secret
30% off -
Klairs
30% off -
Mary & May
25% off -
Bioderma
Up to 20% off
CLEARANCE YOU CAN'T MISS
Your “Chok Chok” Era
Hydration in hyperdrive
Calm, luminous skin
Plump, glassy glow
Ocean Drenched Glow
Weightless hydration
Rice magic
Barrier Calm
Velvet moisture
Fresh dew finish
Supple bounce
Glass skin shot
Calm, luminous skin
Plump, glassy glow
Ocean Drenched Glow
Weightless hydration
Rice magic
Barrier Calm
Velvet moisture
Fresh dew finish
Supple bounce
Glass skin shot
SKINCARE STAPLES FOR SUMMER
K-beauty 101
Best of indie
Global obsession
Science backed beauty
-
Round Lab
25% off -
COSRX
35% off -
Xenrix
20% off -
Coxir
30% off -
Jumiso
25% off
-
Renee
Up to 40% off -
Inde Wild
Up to 20% off -
Foxtale
Up to 30% off -
Diam Beauty
10% off -
Asaya
15% off
-
Skinfood
Up to 30% off
La roche poshay
10% off
Embroylisse
10% off
Dr. G
15% off
Neutrogena
Up to 16% off
-
Rovectin
20% off
Cerave
Up to 25% off
Novology
10% off
Brinton
10% off
Beyond Beyond
Up to 25% off
Shop & Unlock Freebies
NEW & NEXT IN K BEAUTY
limited time NAD+ deals
EXPLORE GLOBAL BEAUTY
-
French Pharmacy -
Japanese Beauty -
Italian Haircare -
Global Luxury Fragrances -
USFDA Approved -
European Beauty
TRENDING TOOLS
-
Hair oils
Up to 63% off -
Perfumes
Up to 45% off -
Lip balms
Up to 45% off -
Bodywash
Up to 45% off -
Eye creams
Up to 40% off -
Night creams
Up to 72% off -
Hand creams
Up to 30% off
#FOUNDITFIRST
Global ingredients of the future
THE LATEST IN SKIN
THE VIRAL K-EDIT
COLLAGEN, YOUR WAY
THE HEATWAVE EDIT
K-POP IDOL 101
Your K-beauty makeup edit
-
Etude
Up to 40% off -
Tfit
20% off -
Beauty of Majesty
15% off
HEAT PROOF HAIR ESSENTIALS
-
Shampoo -
Conditioner -
Hair Serums -
Hair oils -
Hair appliances -
Hair masks -
Hair Brushes
TRIED AND TESTED BY KINDCREW
-
TBH : VT Reedle shot lip plumper
-
Common sunscreen mistakes !
-
which one are you stealing first?
-
Underrated K-beauty SPFs
-
Dermatologist suggests
-
Vitamin C intake..
-
Summer Skincare Upgrade
-
Dermatologist suggests
-
Hungry? get these ingredients now !
-
To Be Honest Ep 19
-
To Be Honest Ep 18
-
To Be Honest Ep 17
-
BROTOX ep. 3
-
Brotox Ep 2
-
To be honest Ep 16
-
Episode 15: To be honest
-
Episode 13 of TBH
-
Episode 13 of To be honest
-
Episode 12 of to be honest #TBH
-
Episode 11 of To be honest # TBH
-
Episode 10 of #Tobehonest
-
Episode 07 of #Tobehonest
-
Episode 6 of #Tobehonest
-
Episode 5 of #Tobehonest
-
Episode 4 of #Tobehonest
-
Episode 3 of #Tobehonest
-
Episode 2 of #Tobehonest
-
Episode 1 of #Tobehonest
CROWD FAVS
-
Mirabelle
15% off -
Missha
15% off -
Fae Beauty
Up to 20% off -
Bake Cosmetics
Up to 20% off -
Renee
Up to 40% off -
Elitty Beauty
Up to 50% off -
Brillare
Up to 10% off -
Love Earth
Up to 55% off
JUST LAUNCHED
WELLNESS FROM WITHIN
-
Power protein -
Everyday nutrition -
Glow boost supplements
KPOP MERCH FOR STANS
Don't miss a live sesh
Try & Buy In-Store at
Delhi
Noida
Gurugram
Faridabad
Dehradun
Indore
Raipur
Hissar
Jammu
Lucknow
Bareilly
Faizabad
Delhi
Noida
Gurugram
Faridabad
Dehradun
Indore
Raipur
Hissar
Jammu
Lucknow
Bareilly
Faizabad
Delhi
Noida
Gurugram
Faridabad
Dehradun
Indore
Raipur
Hissar
Jammu
Lucknow
Bareilly
Faizabad
Honest Reviews
We promise!
-
All in one place
Had a great experience cause I was easily able to discover everything I needed for a routine change.
Manya
-
Restocked COSRX
My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.
Supriya
-
Authentic stuff!
I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.
I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.
Muskan
-
Love the kind crew
Great service, everyone from the kind crew is super friendly and helpful.
Vinay
-
Fun live sessions
I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.
Anisha
We've been featured
